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Twokats - making social media work, takes the principles and rules of social media and integrates them into traditional marketing plans and activities. We take a common sense approach to marketing, communications and branding. Focus is determinedly on the characteristics and benefits of social media and not the technology for its own sake.

Traditional marketing and communications practices still have a place, but only when they still make good business sense. The reality is that your customers and potential customers are taking matters into their own hands, and the conversation is happening without you. People are relying less and less on your beautifully crafted adverts, direct mail campaigns and traditional media.

Instead they are actively seeking information unmediated by you or any other third party like the traditional press. They are turning to their trusted sources: friends, colleagues, family members and their online community, for advice, recommendations and feedback. Are you part of this conversation?

What does this mean for the traditional marketer? Click here to find out.