Press release: New South African novel takes on sacred cows

Earth™, the second novel by South African author Etienne Krüger, will be officially launched in Johannesburg on 29 November 2008. The book is a well-timed mix of sex, South African politics and religion – exactly the kind of satirical relief Mzansi needs as we approach the holiday season.

Earth™ is a helter-skelter corporate adventure that weaves IT, contemporary physics and pure fantasy (including the previous government’s theories on HIV/Aids) into a could-be-true plot. That said - it’s definitely easier to swallow than a stodgy mouthful of garlic and beetroot pie.

An early review from James Mitchell at The Star said: “Where the late, great satirist Robert Kirby left off, Etienne Krüger is now transporting the bizarre, the wacky, and the insanely near-believable into a new dimension.”

“I had huge amounts of fun writing this roller-coaster ride of a novel, and hopefully that comes through in the reading of it,” said Etienne Krüger, the author. “I’ve drawn my inspiration from the beautiful bizarreness of our fabulous country, and this book is for anyone who wants a good laugh and some (non-fattening) food for thought at the end of the year.”

Earth™ is independently published under the label Beet Root Press. It is being distributed by Quartet Sales and Marketing and will be available in bookshops across the country by the end of the month.

The book launch will take place at 12 pm on Saturday, 29 November 2008. The venue is BT Games, shop 244, Northgate Shopping Centre. Everyone welcome.

About the author
Etienne Krüger is 39. After graduating from the University of Cape Town, he went underground, courtesy of a mining bursary. A few years later he started an engineering and manufacturing business, eventually being foolish enough to employ eighty people. This, his second novel, draws on that experience.

His first novel, Getting Lucky, is an irreligious romp through campus life at the University of Cape Town. Contrary to the hero’s expectations, it’s not in the lecture halls but in the dark streets of Rondebosch and its local police station where he will face his most difficult tests.

Advance Information Sheets and artwork available on request.

Released on behalf of Beet Root Press by:

Vanessa Clark
Twokats Communications
Ph: +27 82 335 1117
Email: vanessa.clark@twokats.com