Portfolio: Salesearcher
SaleSearcher was an online specials and promotions listings site that allowed retailers to drive more customers to their stores by highlighting current sales.
Twokats Communications helped launch the site to retailers with a media outreach project targetted at retail and marketing publications. This is a great example of how a B2B media outreach campaign can quickly and effectively be implemented, on a tight budget. In both press releases, it was key to use third party endorsements in order to enhance the credibility of a new entity.
You can read the press releases here:
- Retailers get found thanks to Salesearcher, 9 February 2009
- SaleSearcher brings savvy customers straight to you, 17 November 2008
Coverage achieved:
Marketing Mix: Retailers use a little sale searching, February 2009
Mypressportal: Retailers get found thanks to SaleSearcher, 6 February 2009
Biz-community: TV, video and advertising ‘on demand’ creeps closer, 25 November 2008
Marketing Web: Fish for savvy customers online, 25 November 2008
Biz-community: New search site brings sales to customers online, 24 November 2008
Marketing Machine: SaleSearcher brings savvy customers straight to you, 21 November 2008
Mypressportal: SaleSearcher brings savvy customers straight to you, 17 November 2008
Note: Salesearcher has subsequently been put on hold by the owner, who is pursuing other activities.
