Why it’s a good idea to work with me

1. Wide-ranging communications experience: I started off as a technology journalist, switched over to the dark side to become the PR and then marketing manager for a UK technology start-up, was the marketing manager for the leading mobile messaging provider when it moved from Cape Town to Silicon Valley, and finally am running my own communications consultancy working with a range of companies.
2. I’ve been employee number 50 twice: so fully understand the challenges of a rapidly growing company.
3. I survived the previous dotcom bomb: and lived to fight another day, with a heap of crisis communications experience under my belt.
4. I put my money where my mouth is: I am one of the founder members of a mobile start up in Cape Town – watch this space
5. I am media agnostic: the channel is there to convey the message in the most effective way, and is not there for its own sake, and certainly is NOT the story.
6. I’m passionate about brands and brand strategy and love creating and telling the story of authentic brands that add value.
7. I’m a connector: interesting and successful strategic alliances are a critical success factor for any business.
8. I’m a firestarter: nothing engages me more than starting or building something new, and putting in place creative strategies for success.
9. I know it’s unlikely I will ever know your business as well as you do. But I do know my craft inside out and can apply it to your business for maximum impact.
10. I’ve worked abroad for seven years and been exposed to US and European business cultures. But I’m proudly South African and want to build value at home, as well as raise our profile on the world stage.

Credit: thanks to Bev Merriman for inspiration for the format of this list.