
A journalist by training, I have over 10 years experience in a variety of marketing roles spanning PR, communications, branding, social media and sales support. As a PR freelancer, I love telling the story of interesting people and companies, and because I’ve spent the bulk of my career working for start-ups in the tech industry, I am adept at translating techno-geek speak into something interesting and accessible.
I have worked in Cape Town and London, dealing with businesses as far afield as Mumbai, Frankfurt, Sao Paulo and San Francisco, building brands in new territories. Back in South Africa, I managed the marketing, public relations and communication activities for Clickatell, the bulk SMS provider, as it grew its Internet and enterprise sales activities around the world and re-located its headquarters to Silicon Valley.
I currently freelance under the Twokats Communications brand, based in the Silicon Cape, offering PR, branding, content creation and strategy services to a range of companies and agencies. For fun, I bungle my way through the South African wine industry, looking for the most quaffable deals, and doing a bit of wine writing.
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