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	<title>Twokats Communications - freelance copywriting and journalism</title>
	<link>http://www.twokats.com</link>
	<description>Looking for accurate, quality business writing? Online, offline or both? Have a read and get in touch if you like what you see.</description>
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		<title>Facebook, Instagram and your privacy</title>
		<description><![CDATA[What would you do if you had a cool $1 billion in spare change lying around? Well if you are Facebook and Mark Zuckerberg, you snap up Instagram, the 15-month-old social networking/photo sharing/mobile phenomenon and its 30 million users. This was only days after Android users had finally been able to access the service thanks [...]]]></description>
		<link>http://www.twokats.com/2012/04/13/facebook-instagram-and-your-privacy/</link>
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		<title>Traditional vs new marketing methods</title>
		<description><![CDATA[The Super Bowl XLVI puts television advertising on the radar &#8211; is paying out $3.5 million for a 30 second spot really justified when digital marketing comes at a fraction of that cost? There’s nothing like a Super Bowl to put television advertising firmly on the radar, as far afield as the southern tip of [...]]]></description>
		<link>http://www.twokats.com/2012/04/13/traditional-vs-new-marketing-methods/</link>
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		<title>Daily deal sites: holy grail or poisoned chalice?</title>
		<description><![CDATA[Since Groupon, the big daddy of daily deal sites, launched in 2008, group buying has been heralded as either a revolutionary new way for small businesses to gain exposure or as a sales and marketing disaster. There is no doubt that small businesses around the world are very successfully using daily deal sites to market [...]]]></description>
		<link>http://www.twokats.com/2012/04/13/daily-deal-sites-holy-grail-or-poisoned-chalice/</link>
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		<title>How mobile marketing failed in 2011</title>
		<description><![CDATA[Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing. Some of the areas mobile marketing has room for improvement in include: 1. Closing the loop [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/how-mobile-marketing-failed-in-2011/</link>
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		<title>Is mobile marketing overhyped?</title>
		<description><![CDATA[Mobile, schmobile. Mobile marketing’s just another buzzword thrown around by your agency, marketing department or publications like this one. Rather than being the next evolution in marketing, it’s just a distraction from getting the basics right, and another way for your agency to charge you more. Well, obviously here at Vomo we don’t share this [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/is-mobile-marketing-overhyped/</link>
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		<title>Box Wine Awards: &#8220;This smells like university&#8221;</title>
		<description><![CDATA[At the start of the evening, I overheard one wit say: &#8220;This smells like university&#8221;. I could only be at Spit or Swallow&#8216;s second annual Box Wine Awards, held in November last year. With a bit of trepidation, but heaps of enthusiasm, I set out to find out just how much of a wine snob [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/box-wine-awards-this-smells-like-university/</link>
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		<title>Geo-targeting: revving up mobile marketing</title>
		<description><![CDATA[I regularly receive SMS alerts from an independent fishmonger that I support. They’re owner-run, only support sustainable fishing, affordable, and the fish is far fresher than the supermarkets with their elaborate cold-chains. The problem is that they are located in a part of Cape Town that I don’t often go to, and am unlikely to [...]]]></description>
		<link>http://www.twokats.com/2011/12/09/geo-targeting-revving-up-mobile-marketing/</link>
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		<title>Out of Africa: the top 5 mobile inventions</title>
		<description><![CDATA[Africa and mobile technology are a match made in heaven. Mobile technology has allowed hundreds of thousands of people to leapfrog traditional, and poorly implemented, wired telecommunications to be able to communicate over vast distances. Add in to the mix the necessity to find innovative ways to get around constraints, plus the MacGyver-ish ability to [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/out-of-africa-the-top-5-mobile-inventions/</link>
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		<title>Mobile marketing post-Steve Jobs</title>
		<description><![CDATA[So the sky didn’t fall in after all, nor have we reverted to drawing on the cave walls with charcoal, or sending each other messages with smoke signals since Steve Jobs’ retirement as Apple’s chief executive last month. Instead, let’s all take a deep breath and start to consider what Jobs’ departure — strictly speaking [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/mobile-marketing-post-steve-jobs/</link>
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		<title>Mobile pips radio, and why this is important for marketers</title>
		<description><![CDATA[We’re regularly throwing around stats providing evidence for just how much South Africans love their mobile phones, but this latest stat from Nielsen on the size of the South African cell phone market demonstrates a pretty significant shift, and should make marketers sit up and take a lot of notice. And then take a close [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/mobile-pips-radio-and-why-this-is-important-for-marketers/</link>
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