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	<title>Twokats Communications - freelance copywriting and journalism</title>
	<link>http://www.twokats.com</link>
	<description>Looking for accurate, quality business writing? Online, offline or both? Have a read and get in touch if you like what you see.</description>
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		<title>How mobile marketing failed in 2011</title>
		<description><![CDATA[Mobile marketing failures in 2011 were arguably less about campaigns going horribly wrong, and more about missed opportunity, too little integration of mobile into overall marketing tactics, and the need to be much more strategic about using mobile marketing. Some of the areas mobile marketing has room for improvement in include: 1. Closing the loop [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/how-mobile-marketing-failed-in-2011/</link>
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		<title>Is mobile marketing overhyped?</title>
		<description><![CDATA[Mobile, schmobile. Mobile marketing’s just another buzzword thrown around by your agency, marketing department or publications like this one. Rather than being the next evolution in marketing, it’s just a distraction from getting the basics right, and another way for your agency to charge you more. Well, obviously here at Vomo we don’t share this [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/is-mobile-marketing-overhyped/</link>
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		<title>Box Wine Awards: &#8220;This smells like university&#8221;</title>
		<description><![CDATA[At the start of the evening, I overheard one wit say: &#8220;This smells like university&#8221;. I could only be at Spit or Swallow&#8216;s second annual Box Wine Awards, held in November last year. With a bit of trepidation, but heaps of enthusiasm, I set out to find out just how much of a wine snob [...]]]></description>
		<link>http://www.twokats.com/2012/01/15/box-wine-awards-this-smells-like-university/</link>
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		<title>Geo-targeting: revving up mobile marketing</title>
		<description><![CDATA[I regularly receive SMS alerts from an independent fishmonger that I support. They’re owner-run, only support sustainable fishing, affordable, and the fish is far fresher than the supermarkets with their elaborate cold-chains. The problem is that they are located in a part of Cape Town that I don’t often go to, and am unlikely to [...]]]></description>
		<link>http://www.twokats.com/2011/12/09/geo-targeting-revving-up-mobile-marketing/</link>
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		<title>Out of Africa: the top 5 mobile inventions</title>
		<description><![CDATA[Africa and mobile technology are a match made in heaven. Mobile technology has allowed hundreds of thousands of people to leapfrog traditional, and poorly implemented, wired telecommunications to be able to communicate over vast distances. Add in to the mix the necessity to find innovative ways to get around constraints, plus the MacGyver-ish ability to [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/out-of-africa-the-top-5-mobile-inventions/</link>
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		<title>Mobile marketing post-Steve Jobs</title>
		<description><![CDATA[So the sky didn’t fall in after all, nor have we reverted to drawing on the cave walls with charcoal, or sending each other messages with smoke signals since Steve Jobs’ retirement as Apple’s chief executive last month. Instead, let’s all take a deep breath and start to consider what Jobs’ departure — strictly speaking [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/mobile-marketing-post-steve-jobs/</link>
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		<title>Mobile pips radio, and why this is important for marketers</title>
		<description><![CDATA[We’re regularly throwing around stats providing evidence for just how much South Africans love their mobile phones, but this latest stat from Nielsen on the size of the South African cell phone market demonstrates a pretty significant shift, and should make marketers sit up and take a lot of notice. And then take a close [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/mobile-pips-radio-and-why-this-is-important-for-marketers/</link>
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		<title>The state of mobile marketing in South Africa: Where are the case studies?</title>
		<description><![CDATA[South Africa is well-known as a global leader in the mobile space — within our borders in any case – and we have been credited with a number of world-wide firsts including pre-paid mobile accounts, and SMS banking alerts. Indeed, some of our best-known, local-global success stories are mobile related — think Fundamo, MXit and [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/the-state-of-mobile-marketing-in-south-africa-where-are-the-case-studies/</link>
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		<title>How to drive customer engagement via mobile</title>
		<description><![CDATA[Unlike any other digital device, mobile phones – especially smartphones – have entrenched themselves in so many parts of our lives, both online and offline. This is perhaps unsurprising, given we take our mobile phones everywhere with us, and typically have a pretty close relationship with them. Recent statistics show to what extent the smartphone [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/how-to-drive-cusomer-engagement-via-mobile/</link>
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		<title>Up close and personal with near infrared</title>
		<description><![CDATA[There is no denying that science is getting more popular, and perhaps even sexier. Just take a look at the success of TV show, The Big Bang Theory, or how many times Professor Stephen Hawkings has appeared on The Simpsons. (It’s five, and he’s been mentioned another two times.) But the near infrared spectroscopy (NIRS) [...]]]></description>
		<link>http://www.twokats.com/2011/11/28/up-close-and-personal-with-near-infrared/</link>
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